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If disney ran your hospital 9 1 2 things you would do differently lee fred on amazoncom free shipping on qualifying offers if disney ran your hospital 9 1 2 things you would do differently. I have written ten chapters on things disney does differently but the first chapter is more fundamental and less innovative to most readers than the rest so i have decided to subtitle this book 9 1 2 things you would do differentlyalso the number 10 has a ring of finality or completeness to it that i do not intend to imply. If disney ran your hospital 9 1 2 things you would do differently fred lee i read this book at the behest of my boss a way of encouraging everyone to improve patient satisfaction the author is a read full review. If disney ran your hospital 9 1 2 things you would do differently by fred lee its about culture not service this is the overriding theme to all 10 chapters in this presentation by a renowned hospital marketer 9 1 2 things you would do differently gary symons says. If disney ran your hospital 9 1 2 things you would do differently distributed non hap description using examples from his work with disney and as a senior level hospital executive author fred lee challenges the assumptions that have defined customer service distributed non hap categories medical hospital administration care